Privacy policy

Emma Couture — https://emmacouture.shop

Last updated: June 5, 2026

This Privacy Policy describes how Emma Couture ("we", "us", or "our") collects, uses, and shares your personal information when you visit, interact with, or make a purchase from https://emmacouture.shop (the "Site").

1. Who We Are

Emma Couture operates the Site at https://emmacouture.shop. If you have questions about this policy or how your information is handled, contact us at support@emmacouture.shop.

2. Personal Information We Collect

Information collected automatically (Device Information). When you visit the Site, we automatically collect certain information about your device, including your IP address, browser type, time zone, and some of the cookies installed on your device. As you browse, we collect information about the pages or products you view, the websites or search terms that referred you to the Site, and how you interact with the Site. We collect this using cookies, log files, web beacons, tags, and pixels.

Information you provide (Order and Account Information). When you make or attempt a purchase, we collect your name, billing address, shipping address, email address, phone number, and payment information (processed securely by our payment providers — we do not store full card numbers). If you sign up for our newsletter, create an account, or contact customer support, we collect the information you provide, such as your name, email address, and the contents of your messages.

We do not knowingly collect sensitive personal information such as government ID numbers, precise geolocation, or health information.

3. How We Use Your Personal Information

We use the information we collect to:

  • Fulfill orders placed through the Site (processing payments, arranging shipping, sending invoices and order confirmations)
  • Communicate with you about your orders, account, or inquiries
  • Screen orders for potential risk or fraud
  • Provide customer support and process returns or exchanges
  • Send you marketing emails, promotions, and updates in line with the preferences you have shared with us — you may unsubscribe at any time using the link in any marketing email
  • Improve and optimize our Site (for example, by generating analytics about how customers browse and shop)
  • Show you targeted advertisements on other websites and platforms
  • Comply with applicable laws, including tax and accounting requirements

4. How We Share Your Personal Information

We share your personal information with service providers that help us operate our store:

  • Shopify Inc. — our e-commerce platform, which hosts the Site and stores customer and order data. You can read Shopify's privacy policy at https://www.shopify.com/legal/privacy
  • Payment processors: [e.g., Shopify Payments / Stripe / PayPal] — to process payments securely
  • Shipping carriers and fulfillment partners: [e.g., USPS / UPS / FedEx / DHL] — to deliver your orders
  • Email and marketing services: [e.g., Shopify Email / Klaviyo / Mailchimp] — to send order updates and marketing communications
  • Analytics and advertising partners: [e.g., Google Analytics, Meta (Facebook) Pixel, TikTok Pixel] — to understand site traffic and measure and deliver advertising

We may also disclose your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

"Sale" or "sharing" under US state law: We do not sell your personal information for money. However, our use of third-party advertising cookies and pixels (such as the Meta Pixel) may be considered a "sale" or "sharing" of personal information for targeted advertising under certain US state privacy laws, such as the California Consumer Privacy Act (CCPA/CPRA). You can opt out as described in Section 7 below.

5. Behavioral Advertising and Cookies

We use your personal information to provide you with targeted advertisements and marketing communications we believe may be of interest to you. We use:

  • Essential cookies — required for the Site and checkout to function (such as keeping items in your cart)
  • Analytics cookies — to understand how visitors use the Site
  • Advertising cookies and pixels — to deliver and measure ads relevant to your interests

You can opt out of targeted advertising through:

  • The cookie preferences / "Do Not Sell or Share My Personal Information" link in our Site footer
  • Industry opt-out tools: Digital Advertising Alliance at https://optout.aboutads.info and Network Advertising Initiative at https://optout.networkadvertising.org
  • Your device or browser settings, including the Global Privacy Control (GPC) signal, which we honor where required by law

6. Data Retention

When you place an order through the Site, we retain your order information for our records unless and until you ask us to delete it, except where we are required to keep it for tax, accounting, or other legal purposes. Marketing data is kept until you unsubscribe or request deletion.

7. Your US State Privacy Rights

Depending on where you live (including California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon, and other states with comprehensive privacy laws), you may have the right to:

  • Know / Access — request details about the personal information we have collected about you and how we use and share it
  • Delete — request that we delete your personal information, subject to legal exceptions
  • Correct — request that we correct inaccurate personal information
  • Opt out — opt out of the "sale" or "sharing" of your personal information for targeted advertising
  • Portability — receive a copy of your personal information in a portable format
  • Non-discrimination — we will not deny you goods or services, charge different prices, or provide a different level of service because you exercised any of these rights

To exercise any of these rights, email us at support@emmacouture.shop with the subject line "Privacy Request", or use the "Do Not Sell or Share My Personal Information" link in our Site footer. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to make a request on your behalf.

We will respond to verifiable requests within 45 days (extendable by an additional 45 days where reasonably necessary, with notice to you).

California "Shine the Light": California residents may request, once per year, information about personal information disclosed to third parties for their direct marketing purposes.

8. International Transfers

Your information may be processed and stored in the United States and other countries where our service providers (such as Shopify) operate. Wherever your information is processed, we apply the protections described in this policy.

9. Minors

The Site is not intended for individuals under the age of 16, and we do not knowingly collect personal information from them. If you believe a minor has provided us with personal information, contact us and we will delete it.

10. Data Security

We use reasonable technical and organizational measures to protect your personal information, including encrypted (SSL/TLS) connections across the Site and secure, PCI-compliant payment processing. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. The updated version will be posted on this page with a revised "Last updated" date.

12. Contact Us

For more information about our privacy practices, questions, or complaints, contact us by email at support@emmacouture.shop or visit us at https://emmacouture.shop.